Hyper-local media certainly sounds brilliant. Targeting people in a narrowly defined geographic area in order to deliver highly relevant and localized creative and offers – all of which results in greater response. Who wouldn’t want to do that? But exactly how do you do it, and when is it worth the investment of time and resources?
In this e-guide, we’ll show you how to accomplish the following:
- Understand the elements of a hyper-local strategy
- Plan an approach based on your scope
- Scale a hyper-local strategy to neighborhood, regional and national levels