The landscape just got more complicated. Here’s what’s what, at a glance.
There used to be a few basic options for streaming-radio listeners. But new entrants, like Apple Music, have been shaking things up. Choices are increasing. Overlapping options for marketers are growing, too. And audience numbers are exploding—so this is a medium not to be ignored. Streaming radio is growing up.
So, where do you start? Who’s using which platform? And what devices are they using to tune in?
This eGuide will break it down for you:
- Get a handle on the implications for marketers in the coming year
- See a simple, graphic representation of the hot new choices out there and how they’re different
- Understand why terrestrial and streaming radio are both important considerations in your plan