News
August 17, 2017

B/T Health Group named Top 100 Healthcare Agency by MM&M

We’re so excited to share that this year we have been named a top 100 healthcare agency by Medical Marketing &…
Read Full Post →
News
April 10, 2017

The Rochester Democrat Chronicle Names Butler/Till A Winner Of The Rochester Metro Area 2017 Top Workplaces Award

Butler/Till has been awarded a 2017 Top Workplaces honor by The Rochester Democrat and Chronicle. The Top Workplaces lists are based…
Read Full Post →
News
March 22, 2017

Butler/Till to send 5 employees on mission trips in 2017

Butler/Till’s volunteer program is growing! We’re excited to share that in 2017 we are sending a group of employees on mission…
Read Full Post →
Digital
March 21, 2017

Paid, Earned, Owned – Where Does Virtual Reality Fit?

Virtual reality is the latest technology to alter the media landscape. As marketers begin to realize its myriad applications, we considered…
Read Full Post →
Franchise
January 26, 2017

4 Great Ways to Go Hyperlocal with Mobile

Marketers are increasingly focusing their digital efforts on effective mobile strategies to achieve the greatest impact for their marketing dollars. In…
Read Full Post →
DigitalFranchise
November 26, 2016

How Every Brand Can Go Hyperlocal

Hyperlocal media certainly sounds brilliant. Targeting people in a narrowly defined geographic area in order to deliver highly relevant and localized…
Read Full Post →
Strategy
November 18, 2016

Primary Research on a Shoestring Budget

Do your own research. Mine your own insights. As a media agency, the first place we research our audiences is often…
Read Full Post →
Analytics
November 7, 2016

Everyone Wants Advanced Analytics. Here’s Our Recipe for Success.

Savvy marketers know that the right data can get them to insights that can help solve their biggest challenges. But advanced…
Read Full Post →
Health
October 18, 2016

Point Of Care Communications Council (PoC3) Summit Review

Two Butler/Till Health Group members, Nicole Hamlin and Julianne Kirkpatrick, had the opportunity to attend the Point of Care Communication Council…
Read Full Post →
DigitalOffline
August 23, 2016

Full Disclosure: The Transparency Issue Of Media Agencies And What It Means For Advertisers

Media transparency has been a hot-button issue in the marketing world of late. In June of this year, an independent study…
Read Full Post →
Digital
July 27, 2016

What’s Your Digital Ad’s Shelf Life?

Clients are always asking us, “how long should I run my digital ads?” The answer, of course, is that it all…
Read Full Post →
Strategy
July 26, 2016

Virtual Reality: Hype, Fantasy, or “Reality” for Today’s Marketers?

Virtual Reality is not a new concept. In fact, the term was coined back in the 80s by a guy named…
Read Full Post →
Strategy
March 23, 2016

The Power of Persona … in Three Phases

How—and why—to construct a likeness of your audience in three phases Think of a persona as a reliable stand-in for your…
Read Full Post →
Strategy
February 11, 2016

The Most Overlooked Element in Integrated Marketing

Internal silos. A complicated media landscape. Pressure to move the needle. It’s easy to see why so many marketers dive head-first…
Read Full Post →
Offline
November 4, 2015

Your Inevitable Future with Programmatic TV

A quick look at the state of this new buying method The automated, data-driven method of buying ads within video content—Programmatic…
Read Full Post →
DigitalOffline
October 9, 2015

Growing Pains: Streaming Radio Comes Into Its Own

The landscape just got more complicated. Here’s what’s what, at a glance. There used to be a few basic options for…
Read Full Post →
Digital
August 9, 2015

How to Monitor Your Brand’s Online Buzz

What are people saying about your business on social media? It’s easy to find out. Whether they’re praising you or criticizing…
Read Full Post →
DigitalOffline
April 20, 2015

Media Planning for Natural Disasters

How to shift your marketing and communications in response to a serious event. Hurricanes. Earthquakes. Blizzards. Millions of Americans live in…
Read Full Post →
Strategy
April 2, 2015

Winning the Competitive Intelligence Game

Nine ways to incorporate this important consideration into your media plan. Before you build your media plan, it’s smart to collect…
Read Full Post →
Offline
January 26, 2015

Four Key Factors in Billboard Site Selection

Putting your message in a big, outdoor context can grab attention - if you find the right spot Giant roadside messages…
Read Full Post →
HealthStrategy
October 28, 2014

Lighting the Patient Pathway

How to bridge the audience divide in pharmaceutical marketing There’s no category quite like pharmaceutical marketing. In your business, the lines…
Read Full Post →
Blog
October 2, 2014

Visual Storytelling

How poignant imagery can earn ordinary companies Apple-style affection Service companies like health insurers may never inspire the passion of brands…
Read Full Post →
FranchiseStrategy
September 19, 2014

Smarter Local Market Research

Uncovering hidden uniqueness of a region has everything to do with success Quick: What’s the difference between “pop” and “soda”? Nothing…
Read Full Post →