DigitalHealth
October 10, 2016

5 Tips for Healthcare to Strengthen its Mobile Presence

Cash, credit, or mobile? Long before today’s mobile payment boom, consumers’ dependence on their smartphones evolved their purchasing (decision) journey. With…
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News
September 27, 2016

Kimberly Jones Named to Forty Under 40 List by Rochester Business Journal

We’re proud to announce that Kimberly Jones, President of Butler/Till, has been named to the Rochester Business Journal’s Forty Under 40…
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Strategy
September 11, 2016

Five Myths of B2B Targeting Debunked

Do you know who your real B2B target audience is? (Hint: It may NOT be the distinguished gentleman in the blue…
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News
September 8, 2016

Butler/Till and Brand Cool Honored as Best for Workers in the Best for World Celebration & Awards Ceremony

Butler/Till and Brand Cool are excited to share that we have been recognized for creating the most positive overall community impact…
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News
August 23, 2016

Butler/Till Announces Project Management Office Opening

Butler/Till is excited to announce the addition of the Project Management Office (PMO) to Butler/Till and Brand Cool! The office is…
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News
August 17, 2016

For the 6th Time, Butler/Till Appears on the Inc. 5000 list, Ranking No. 4107 with Three-Year Sales Growth of 69%

Inc. Magazine Unveils 35th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 Inc. magazine today ranked Butler/Till NO. 4107 on…
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News
June 14, 2016

Students collaborate in pitch to The Strong Museum of Play in summer internship experience at Butler/Till

Butler/Till Media & Communications and The Strong Museum of Play have teamed up to provide eight students real-world advertising experience. Butler/Till’s…
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News
June 7, 2016

Butler/Till Media Grows and Team Roles Expand Resulting in Three Promotions

Three of Butler/Till’s rising stars in media have been promoted: Jill Currie has been promoted to Associate Media Director – Direct…
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News
May 2, 2016

Butler/Till Takes Home Silver Team Excellence Award at the Greater Rochester Quality Council Awards

Butler/Till was thrilled to bring home the Greater Rochester Quality Council’s 2016 Silver Team Excellence award last Thursday, April 28th 2016.…
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Digital
April 28, 2016

The Rise of Video: Why TV is No Longer the Only Show in Town

The Convergence of Digital and TV At the same time we’ve experienced a shift in how and where consumers view video…
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News
April 28, 2016

Butler/Till logs record revenue, adds staff

Last year Butler/Till Communications had its best year yet, surpassing the 100-employee mark, re-certifying as a woman-owned business, gaining certification as…
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News
March 28, 2016

The Rochester Democrat and Chronicle Names Butler/Till a Winner of the Rochester Metro Area 2016 Top Workplaces Award

Butler/Till has been awarded a 2016 Top Workplaces honor by The Rochester Democrat and Chronicle. The Top Workplaces lists are based…
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News
March 22, 2016

Butler/Till Announces New Analytics Service Line

Butler/Till is excited to announce the addition of our fourth service line, Analytics. The service line covers capabilities including data hygiene…
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News
February 11, 2016

Local Media Firm Garners National Attention

Butler/Till’s data-driven, “media first” approach puts clients’ marketing dollars to work—and the nation is noticing. When Rochester-based Butler/Till was founded in…
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Offline
December 17, 2015

Addressable TV is Transforming TV into a Super-targeted Medium

Imagine you work with a pharmaceutical company and you’re helping it market a new drug for psoriasis. You know your target audience.…
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News
November 16, 2015

Advertising Age Names Butler/Till as one of the 50 Best Places to Work in Advertising & Media

Butler/Till was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. Butler/Till was ranked…
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News
November 5, 2015

Butler/Till Named to Rochester Top 100

Butler/Till is honored to have been named to the 2015 Rochester Top 100, ranking 63rd on the list of the region’s…
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Blog
October 15, 2015

Five Ways our ESOP Structure Gives Our Clients a Major Edge

You might be out to dinner. Or booking a bathroom remodel. Or shopping for a car. Sooner or later, something inspires…
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News
September 28, 2015

Kerianne Kabureck Joins Butler/Till’s Account Team

Butler/Till is pleased to announce the addition of Kerianne Kabureck as Senior Account Executive, joining our Account Management Team. In her…
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News
September 28, 2015

Kristin Paganin Joins Butler/Till’s Data Analytics Team

Butler/Till is pleased to announce the addition of Kristen Paganin as Data Analyst to our Data Team. In her new role,…
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News
September 28, 2015

Nicole Hamlin Joins Butler/Till’s Account Team

Butler/Till is pleased to announce the addition of Nicole Hamlin as Senior Account Executive to our Account Management Team. In her…
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Strategy
September 11, 2015

Rule #1 in B2B Marketing: Empowering Versus Selling

B2B marketing is not about selling. Shocking, right?  After all, when you invest a significant amount of marketing dollars, you expect…
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Analytics
August 27, 2015

Two Steps Towards Understanding Data Anomalies

The use of reporting and analytics among marketers has continued to rise—and that’s a good thing. Smart companies are using data…
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News
August 23, 2015

Butler/Till President Kimberly Jones Featured in Rochester Business Journal

A Rochester Business Journal feature story explores the in-depth background of our President, Kimberly Jones, what got her here today, and…
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Health
July 29, 2015

Designing Insights for Today’s Healthcare Consumer

With consumer trends driving healthcare to a more geo-targeted, patient-centric model, Kantar Media recently released the 2015 version of its annual…
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Digital
July 10, 2015

What Character is Your Social Media Channel

No matter which social media platforms you use, you’ve surely noticed that each one begins by asking you to create a…
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News
June 12, 2015

Butler/Till Acquires Brand Cool Marketing

Butler/Till, a Rochester-based media and advertising agency, today announced its acquisition of Brand Cool Marketing, a recognized, national leader in clean…
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Health
June 10, 2015

Pharma Advertisers Benefit from Online Video

While traditional television viewing has flattened out or even slightly declined, use of digital video is very much on the rise.…
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News
June 8, 2015

Lydia McClure Joins Butler/Till Media Team

Butler/Till is pleased to announce the addition of Lydia McClure to our media team. In her new role, Lydia will provide…
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News
May 29, 2015

Butler and Till to deliver keynote at Super Regional Board of Directors/Trustee Conference

On June 9th, Butler/Till co-founders Sue Butler and Tracy Till will deliver the keynote presentation to the Super Regional Board of…
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News
May 14, 2015

Butler/Till Co-Founders Sue Butler & Tracy Till are EY Entrepreneur Of The Year® 2015 Award finalists in New York

EY today announced that Sue Butler and Tracy Till, Co-Founders of Butler/Till, are finalists for the EY Entrepreneur Of The Year®…
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News
May 7, 2015

Sue Butler and Tracy Till named semi-finalists in 2015 Ernst & Young Entrepreneur of the Year Awards

We are excited to announce that our co-founders, Sue Butler & Tracy Till, have been named semifinalists in the 2015 Ernst…
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News
March 5, 2015

New Leadership, New Clients, More Data Analytics at Butler/Till

2014 was a record year for Butler/Till, and we are excited for even more growth in 2015! We welcomed Peter Infante…
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News
February 27, 2015

B/T Account Supervisor, George Heissenberger, quoted in Adweek

B/T Account Supervisor, George Heissenberger, weighs in on the struggle for online publishers and advertisers to create industry-accepted viewability standards, suggesting that they look…
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News
February 24, 2015

Amanda DeVito to speak at the 2015 Analytics with Purpose: Insights, Inspiration & Action Conference

Amanda DeVito, VP of Engagement at Butler/Till, and client, Kim Smithers, Senior Manager of Sales and Marketing at Bi-Lo Holidings, Inc., will be…
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Offline
February 5, 2015

Advertisers Face TV-reach struggles

In the Golden Age of Television, life was easy for advertisers. The Big Three broadcast networks dominated the landscape, so it…
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News
January 7, 2015

Butler/Till welcomes a new set of executives

Butler/Till Media welcomed 2015 with a new slate of executive leadership.  Peter Infante has been named CEO, Kimberly Jones is now president,…
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Health
December 11, 2014

Pharma Marketing and the Untapped Influencer

When pharmaceutical campaigns target healthcare professionals, their first—and often only—audience is doctors. Sure, there’s no question that they have the greatest…
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Strategy
November 29, 2014

You’ve Launched Content Marketing. Now What?

So, you've entered the realm of B2B content marketing. Congratulations! You’re probably busy building blog posts and publishing them. Or generating…
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News
November 14, 2014

Butler/Till to speak at the AMA | Rochester Web Analytics Workshop

Mike Davis, Media Director at Butler/Till will be speaking at the AMA | Rochester Web Analytics Workshop on November 19th. Mike…
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News
October 29, 2014

Butler/Till and Excellus BlueCross BlueShield to speak at Click Z Live

Amanda DeVito, Vice President of Engagement at Butler/Till and Susie Hume, Manager, Digital Marketing at Excellus BlueCross BlueShield will be discussing…
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News
October 20, 2014

Amanda DeVito to Speak at the DMA’s Annual Conference

Amanda DeVito, Vice President of Engagement at Butler/Till will be speaking at the Direct Marketing Association’s (DMA) DMA 2014 Annual Conference &…
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News
October 10, 2014

B/T Wins Silver from the Greater Rochester Quality Council

Butler/Till's Operations Team was thrilled to bring home the Greater Rochester Quality Council’s 2014 Silver Team Excellence award this week.
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News
September 9, 2014

MarTech Conference Features the “Marketing Technologist”

Butler/Till attended the first ever MarTech conference in Boston last month where marketing and IT professionals came together to talk about…
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Digital
July 3, 2014

What Makes Pandora a Must-buy Radio Station

Back in the day, media buyers occasionally encountered radio stations too popular to overlook. You couldn't “buy around” these local favorites,…
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News
May 29, 2014

Adweek highlights Butler/Till’s local targeting for regional and national brands

Adweek profiles Butler/Till and the agency’s media-first approach, which has helped brands connect with consumers across the nation at a neighborhood…
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Digital
April 16, 2014

Say Hello to Hulu

Hulu is an online video service that offers a whole world of shows to viewers who are rapidly shifting away from…
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News
April 11, 2014

Butler/Till completes transition to 100% employee-ownership

Rochester-based media and communications agency’s Employee Stock Ownership Plan (ESOP) acquires balance of shares from co-CEOs.
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News
April 9, 2014

Butler/Till named as one of the top workplaces in Rochester

Over 7,000 employees from 76 local workplaces were surveyed to find the best places to work in Rochester. Butler/Till was one…
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News
April 9, 2014

President Peter Infante’s article in Progressive Grocer

B/T President Peter Infante discusses how a local "deep dive" has a major payoff for a food retail grand opening. View…
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