News
June 21, 2017

Market Update: Coalition for Better Ads Releases “Initial Better Ads Standards”

The Market Update series discusses the latest trends and research in marketing and media and their implications for advertisers, buyers, and…
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News
June 21, 2017

MediaMath named leader in Demand Side Platforms

Earlier this summer, our demand side platform (DSP) partner, MediaMath, was recognized by Forrester, an independent research and advisory firm, as…
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Strategy
June 16, 2017

Are You Thinking “Brand Out” or “Consumer In?”

Tap into a consumer mindset by discovering the unconscious emotional drivers that are really calling the shots in purchase decisions.
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DigitalHealth
June 12, 2017

Does Influencer Marketing Work in Healthcare?

Over the past few years, influencer marketing has proven to be an impactful way to educate consumers about products, combat negative…
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